Google Co-op is a platform that enables you to customize the web search experience for users of both Google and your own website.

As part of it, google has launched Custom Search Engine. A Custom Search Engine is a tailored search experience, built using Google's core search technology, which prioritizes or restricts search results based on websites and pages that you specify, and which can be tailored to reflect your point of view or area of expertise.

Google's mission is to connect people to information - no matter how specialized or specific - as quickly as possible. The Custom Search Engine allows you to combine Google's search algorithm with your own expertise to create a customized experience - thus making access to specific information across the web easier for your users.

Read more at www.google.com